The Work Plan

The work your answers point to, ranked.

Your Work Plan sits beside your Decision Map, at its own address, and ranks the work your answers point to. Each item names the answers and pages behind it, how big the job is, who does it and what to check next time you measure.

See an illustrative example Work Plan →

The trail

It starts where the engines started.

Before an engine names anyone, it searches, looks up a shortlist and reads pages. The Work Plan keeps that trail as it happened.

01

They searched.

The searches each engine ran, word for word.

02

They looked up a shortlist.

The companies each engine looked up by name.

03

They read pages.

The pages behind the answers. CitePack reads them too and shows where you and the company listed first sit on each.

Where you stand

Two counts, kept apart.

For each question and each engine: how many answers named you, and how many named you first. Nothing is folded into a single verdict.

What every item carries

Every item carries the same seven fields. An item with no answers behind it doesn’t go in.

Question
The buying question it comes from
Answers
The engine and repeat of each answer behind it
Evidence
The search, page or quote that shows it, word for word
Kind
Which of the nine kinds of work it is
Effort
How big the job is
Owner
Who on your team does it
Check
What to look at the next time you measure
Nine kinds of work

Each item is one of nine kinds.

01

Get onto a list AI reads

A list the engines used names other companies and leaves you out.

02

Move up a list you’re on

You’re on a list the engines used, below the companies they name first.

03

Make your own page the one AI uses

The engines read other pages for a question your own page should answer.

04

A page that doesn’t exist yet

An engine searched for something no page on your site answers.

05

Build the source

Another company comes first and no page of yours was used. You get the outline of the page to build.

06

Correct what AI gets wrong

An answer says something about you that your own site says differently.

07

Your words beside the leader’s

The words the answers use about you, next to the words they use about the company listed first. What to do about it is your call.

08

Technical faults

A fault on a page tied to a question where another company comes first, such as a page an AI crawler can’t read.

09

Communities

Forum threads the engines used, where your own people can reply under their own names.

Build the source

No page of yours was used? Here’s the outline.

When another company comes first and the engines used none of your pages, the Work Plan sets out the page to build, in the shape of the ones they did use.

  1. 01A title with the year in it
  2. 02Written for the engines’ exact searches
  3. 03The columns the lists they used have in common
  4. 04The entries, in the order the engines named them
  5. 05Your row: quotes from your own site, or a blank your team fills
  6. 06An FAQ drawn from those searches
  7. 07A visible date line

It’s an outline, and your team writes the page. Nothing about a rival is stated for you.

Checkable

What makes it checkable.

Every item
  • Every item names the answers behind it
  • Every search and quote is shown word for word
  • Every page is one the engines used
  • Every item carries its own check
It never gives you
  • A score
  • A guess at why an engine answered as it did
  • A promise that the answers will change, or that a change caused a move
  • Pages written for you
  • A generic list of fixes
When it arrives

Your map is in your account within 24 hours of approving your questions. We email you when it’s ready, with a link to your Work Plan.

Founding cohort open · 10 seats

Be first to see
your Decision Map.

Join the waitlist. The first ten companies get their own sign-in and the founding price. How it works

Or talk to us about your offering.

Founding price
Buyers outside India

$99$199

Buyers in India

₹4,999 + GST₹9,999

One Decision Map + its Work Plan

50% off for the first ten companies. After those ten, the launch price is $199 for buyers outside India and ₹9,999 + GST for buyers in India. The Work Plan is always included.

Each founding seat includes
  • One offering in one buying category and one buyer market
  • Five buying questions you approve, across the five buying situations
  • 60 observations from ChatGPT, Claude, Gemini and Perplexity
  • The Overview and a page per question: where you were put forward and your place in each answer
  • Who gets pickedThe other names in the answers, and who comes first
  • What AI says and AI enginesThe words used about you, the facts stated and the pages behind the answers
  • Evidence & TrustEvery answer in full
  • The Work PlanBeside your map: the work your answers point to, ranked, each item with the answers and pages behind it
  • In your account within 24 hours of approval. We email you when it’s ready, with a link to your Work Plan